ARTIÉ — MODERN BRIEF WINNER

Graphic Design / Visual Identity / Labels & Packaging / Website

ARTIÉ is a new jewellery brand. In 2025, Arlo Dupont made a life-changing decision: she left her career in architecture to pursue her dream of creating a jewellery brand. With passion for design and a keen eye for detail, she founded ARTIÉ, blending creativity, artistry and business expertise to create timeless pieces that tell a story.

To create the brand identity I was inspired by the word ‘timeless’. A simple design that go through any time and place. For that reason, it’s obvious the soft colors with a blold sans serif font. The detail of the accent one the letter E gives the logo a more unique take, yet modern.

This project was developed as a proposal for the Modern Brief, to create a jewellery brand named Artié. This project is the winner of the briefing.