FW25 INSPIRATIONAL & TREND BOOK
Graphic Design / Visual Identity / Editorial Design / DIY
With the launch of Parfois FW’25 campaign, it’s time to reveal the original map of how this collection came to life — a piece of editorial design where Berlin street style collides with edginess, fur structures, and patterns that whisper history into the present.
Delivered in a half-A4 box, the trend book unfolds in three distinct elements:
Book 01 / The Archive — a curation of cinema, art, photography, and music that ground the season’s mood.
Book 02 / The Cut — a deep dive into fashion inspirations, from our Berlin trend trip to the brands and materials shaping the FW25 aesthetic.
The Poster / The Wall — a replica of the trend team’s physical moodboard, capturing the core references in one visual landscape.
Together, they form not just a book, but a window into the creative process.
