Created for the Parfois FW25 campaign, this editorial publication translates months of trend research into a structured visual narrative. Developed in close collaboration with the trend team, the project involved organising a large body of cultural and fashion references into a cohesive editorial system, while defining its visual language, production and final format.

Inspired by Berlin's raw creative energy, the publication combines technical layouts, exposed print marks and industrial-inspired graphics to reflect the collection's visual direction.

Delivered as a boxed set, the project unfolds into three complementary elements:

Book 01 — The Archive
A curated selection of references from art, cinema, photography and music that shaped the cultural foundation of the collection.

Book 02 — The Cut
A deeper exploration of fashion research, materials and silhouettes, documenting the visual journey behind the FW25 collection.

The Poster — The Wall
A fold-out reproduction of the Trend Team's working moodboard, bringing together the key references in a single visual composition.

More than an editorial object, the trendbook became a creative tool designed to document, organise and communicate the thinking behind the collection.