Gala Gonzalez x Parfois
V I S U A L I D E N T I T Y / P A C K A G I N G / P R I N T D E S I G N / E V E N T G R A P H I C S Created for the collaboration between Gala Gonzalez and Parfois, this project involved developing a visual identity that could seamlessly connect every touchpoint of the collection: from garment labels and packaging to the press kit and event communication.
The identity was built around a simple yet distinctive bow, inspired by one of the collection's signature details. Acting as a visual thread across every application, it created a cohesive system that extended consistently throughout the launch experience.
The colour palette, combining black and butter yellow, was drawn directly from the collection, balancing softness with a contemporary and refined aesthetic.
S E L E C T E D W O R K
A N D M O R E
