Created for Peggy Gou's Seoul merchandise design competition, this self-initiated project explores Korean culture through a playful and collectible graphic concept.

The design reimagines a traditional kimchi jar as Peggy Gou's own signature label, blending one of Korea's most iconic cultural symbols with the artist's bold personality and visual universe. The result is a graphic that celebrates food, music and identity with humour, colour and strong visual impact.

Designed as a wearable souvenir, the project reflects the vibrant energy of Seoul while creating a piece of merchandise that feels both authentic and memorable.

Although not selected, the project became one of my most recognised personal works, leading to several interview opportunities and professional conversations.