Created for the launch of the Parfois Bridal Collection, this project involved developing a visual identity that extended across every touchpoint of the collaboration: from labels and packaging to editorial materials, exclusive press kits and a dedicated influencer event.

Inspired by the collection's refined aesthetic, the identity was designed as a flexible visual system, ensuring consistency across both physical and experiential formats.

A bespoke press kit was created exclusively for Rosalía, drawing inspiration from one of her most iconic stage performances. Presented inside a wooden crate secured with a padlock, the experience transformed the unboxing into a theatrical and highly personal moment.

The identity was later expanded into a branded influencer event, including bespoke packaging and communication materials for the pop-up retail experience, creating a cohesive visual language throughout the campaign.