SS25 Trendbook

E D I T O R I A L   D E S I G N  /  V I S U A L   I D E N T I T Y  /  H A N D C R A F T   P U B L I C A T I O N

Created as part of the Parfois Spring Summer 2025 campaign, this editorial publication was designed to gather and preserve the visual research, inspirations and references that shaped the collection throughout its development.

Inspired by the spirit of travel and discovery behind The Journey campaign, the book combines fashion research, cultural references and creative exploration within a tactile and highly crafted format.

Designed as both a working tool and an archive, the publication documents the evolution of the collection from its earliest ideas to its final expression.

Each copy was individually assembled by hand, transforming the publication into a physical extension of the creative process itself.

S E L E C T E D W O R K

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