Created for Zippy’s SS23 campaign, Growing with Senses explores childhood development through freedom, discovery and sensory experiences. The project translates the autonomy of children’s journeys into a visual narrative inspired by colours, flora, fauna and tactile elements, reflecting the curiosity, protection and independence that shape their growth.

Developed through a 360 degree creative approach, the project involved defining the campaign’s visual direction, content strategy and communication approach across multiple touchpoints, from digital platforms and store environments to outdoor communication.

A key part of the project was the creation of digital content, from planning and producing assets during the editorial shooting to directing and editing video content specifically developed for Zippy’s social media channels and official website.

More than a seasonal campaign, Growing with Senses became a cohesive brand experience, connecting creative direction, content creation and storytelling to engage audiences across different platforms.