Created for a beach club in Tulum, Mexico, this identity draws inspiration from the region’s natural landscape and artisanal craftsmanship. Developed through hand-drawn sketches and organic forms, the visual language and typography embraces an earthy, tactile aesthetic that reflects the character of the destination.

A palette of soft whites, warm beiges and muted greens reinforces the brand’s connection to nature, creating a calm and immersive identity across every touchpoint.

Designed as a complete brand system, the identity extends across menus, signage and in-space applications, shaping a cohesive guest experience that balances simplicity, authenticity and place.