Created as Parfois’ first perfume collection, this project introduced a new sensory dimension to the brand, translating its identity into a complete fragrance experience. Developed through a 360 degree creative approach, the project involved defining the visual language of the collection, from bottle and packaging design to communication materials, digital content and launch assets.

Guided by two key principles: the use of French-inspired names, reflecting the elegance of the Parfois identity, and the creation of a cohesive visual system across all fragrances. The collection was designed as a unified family with individual personalities and woman in mind.

Composed of four fragrance lines: Les Numéros, Les Nuits, Les Jours and Le Jardin. The collection explores different moods and narratives while maintaining a consistent visual connection through its packaging, typography and graphic details.